Get free consultation Find out where your customers are hanging out Where you place your content is just as important as what you create. This means you also need to understand where your customers are likely to see it, especially on social media. Beware of competitors' social media accounts. Do competitors share links to external websites?
This could point the way ghost mannequin effect competitors' customers are spending their time online, and could be an opportunity to turn them into customers. If those third-party websites are willing to accept competitors' guest articles, they are more likely to accept (as long as they are well written) to consider their own guest articles as well. Moreover, if someone who likes your product or service is hanging out on Twitter and just posting a blog on LinkedIn, you can't maximize your exposure. In addition to placing social media links on your website to connect everything, you need to know which social platform your target audience uses most often.
Social media demography instagram Understanding demographics can be difficult for small businesses. Your product may appeal to a wide range of people of all ages, men and women, but your main job is not to try to develop all-purpose content, but to message each demographic. Is to develop. This means that you may need several content strategies that target different groups that run simultaneously and appear in different places online. The best scenario here is that content marketing doesn't have to spend anything other than time.
